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Workshop: How do you create an exceptional Product Experience?

Writer's picture: Patrick MeyerPatrick Meyer

Présentation Workshop : Comment créer une expérience produit exceptionelle
Patrick Meyer, Director of Arcadyx, opened the presentation.

The Theme of the Evening: How to create an exceptional Product Experience?


On Thursday, September 19, 2024, we had the pleasure of bringing together professionals from the Jura Arc region to discuss how to create an exceptional product experience during an event organized in partnership with Akeneo and Bynder. The event took place at Villa Perret, Voisins Co-Working space, in Neuchâtel, Switzerland.


Felco SA: A Successful E-Commerce Re-Platforming Project

During the event, Blaise Popote, E-Commerce Manager at FELCO SA, shared a very positive testimonial about their recent E-Commerce re-platforming project. This project, carried out between October 2023 and June 2024, enabled FELCO SA to expand its online presence from 10 to 168 international markets—a true achievement!


Key Tools for Success: Shopify Plus, Akeneo, and Bynder


To successfully drive this digital transformation, FELCO SA relied on a combination of powerful solutions:


  • Shopify Plus for E-Commerce management

  • Akeneo, the PIM (Product Information Management) tool, for centralizing product data

  • Bynder, the DAM (Digital Asset Management) solution, for managing and distributing digital assets


These tools allowed FELCO SA to efficiently centralize its data and enhance the product experience for its customers by ensuring seamless management and consistent presentation across all markets.


Networking and Friendly Moments


After the presentation, the event continued with a networking session and a relaxed dinner reception. A big thank you to DADA for the organization and to Restaurant Maccaro for the delightful dishes served. The bossa nova ambiance, set by DJ Dr. Doca, added a pleasant touch to the evening.



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